By AdvocateDaily.com Staff
False reviews on Google can seriously affect the hard-earned reputations and bottom lines of some businesses — but there are strategies companies can use when faced with this situation, Toronto litigator and mediator Howard Winkler and Eryn Pond write in The Lawyer’s Daily.
As Winkler, principal and founder of Winkler Dispute Resolution, and Pond, a lawyer with the firm, explain, some reviewers use fake names and/or post reviews that are false and defamatory. Sometimes the reviews are posted by competitors or disgruntled employees.
In addition, they say, Google may be unco-operative in removing these reviews, as it takes the position that it merely hosts third-party content and is not its creator or moderator.
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